Home Size2,785 sq ft
Days on Market1
Choosing a Real Estate Agent to Sell Your Home
My friend in Des Moines called me with a problem of choosing a real estate agent to sell her home. She has several friends “in the business” and she’s not sure what to do. Funny but just last week at a Central Exchange meeting, I asked the group about choosing a real estate agent. It always intrigues me how some home sellers choose the agent they use. I hear all kinds of things like:
She was really nice
- She knocked on our door
- I felt the most obligated to her out of all the agents I know
- She’s a friend and needs the money
- She just got her real estate license and we wanted to help
- He’s my nephew
I told my friend, Annie in Des Moines, to think of it as hiring an employee. Would you hire the first person that applied? Wouldn’t you hire the best person suited for the position? You would go online, google them, check their LinkedIn profile, and search them out on Facebook. You would be looking for a reason not to hire them…or a reason to hire them.
But when it comes to selling your home, the largest investment you probably have, you take whatever comes along. Choosing a real estate agent to sell your home is a big deal – it’s your money that’s at stake. Who do you think controls your outcome and your money? The person that knocked on your door that you just hired is responsible for the results you get. Just because they have a pretty presentation on glossy paper doesn’t make them an expert at selling houses or negotiating your contract so you end up with the most money.
One of my recent sellers told me he googled every agent that showed his home. When you’re retired you have time to do such things. He made the comment that he saw one agent’s signs all over town. I asked him if he thought the agent sold a lot of real estate. He assumed since he had seen his signs that he probably did. There are lots of signs in the ground with cobwebs on them.
Taking a listing and getting it sold are two different things. If you want the best results and the most money possible, wouldn’t it make good sense to interview a few agents and get their perspective on things? Great listing agents are few and far between.
10+ questions to ask when choosing a real estate agent to sell your home
Not sure what to ask them? Here are some ideas:
- How long have you had your real estate license?
- Do you sell real estate full time or part time?
- Do you work alone or are you part of a team?
- Will I work with you exclusively or with you and other agents on your team?
- How many homes have you personally sold this year (not your team or your office – YOU!)
- How many of those were listings?
- How many of those were buyers?
- What percentage of your transactions close?
- What is the average days on the market for your listings?
- What is your list price to sale price percentage?
- How many price reductions do you usually make on a listing?
- How many homes do you currently have for sale?
- What are you going to do different than the next agent I talk to?
- How often will I hear from you?
- What do your other clients say about you?
- Why should I hire you?
There you go…now you have a bit of a plan to ask the next agent that knocks on your door. Don’t assume a person with a real estate license is a great Realtor. They also give driver’s licenses to many people who aren’t great drivers.
It’s your money. I believe you deserve to keep as much of it as possible. The agent you hire controls that outcome. Interview a few agents. Hire the one you feel is most qualified to get you the results you want.
By the way, I agreed to help my friend, Annie by interviewing her agents for her. Now she can tell her other friends that her unbiased Realtor friend in Kansas City made the decision. That was easy!
If you’re thinking about selling your home in or around Overland Park, call me at (913) 515-3250 or contact me here. Let’s see if what I offer my home sellers who want to sell fast and for the most money matches up with the results you expect.
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