Home Size2,994 sqft
Days on Market1
Home Staging: A Passing Fad or the Real Deal
Home staging is the real deal for sellers who want an advantage over their competition. I’ve had agents tell me home staging doesn’t work. “Home staging is a lot of fluff,” one agent told me recently. “Much needed fluff,” I replied after walking through her new listing that needed some serious home staging.
Every home seller thinks their home will sell immediately. Unfortunately, about 30% of the houses that come on the market never sell. Many houses don’t have what it’s going to take to sell. They don’t have the right décor or the right personality that will cause today’s buyers to fall in love. They need a little lipstick to brighten them up. Those are the challenges that make my sense of style come alive.
Why do some houses sell and others don’t?
Fortune Magazine stated a house sells for 3 reasons:
- The price
- The way it was or wasn’t staged and
- The Realtor you choose
But which of those is the most important?
- The price needs to be spot on to get buyers to the house
- The right home staging causes buyers to fall in love and buy the house
- But the right Realtor makes it all happen
When I hear an agent say that home staging doesn’t work, it concerns me that they either haven’t used a good home stager or they are overpricing their homes. Or maybe they’re not a good Realtor. One doesn’t work without the others. All the home staging in the world won’t sell an overpriced home.
The concept of home staging was created in 1973 by Barb Schwarz. She knew houses could look better than they did. I flew to Chicago and took her course in 2006 because I agreed with her that houses on the market didn’t show well. I discovered that the way you live in your house and the way you sell your house are two very different ways. What I learned has made a lot of people a lot of money.
Home staging is the real deal
Home staging has been a Godsend to me since learning the concept 10 years ago. After starting my home staging company, Another Staged Home in 2006, for two solid years, we staged about 20 houses a week. Two years later I developed a course, Home Staging Stylist, for all those people, who wanted to learn the business from someone who lives in that world. It’s a fast paced weekend course that’s offered four times a year. The next one is scheduled for April 16th and 17th.
For real estate agents to think that home staging is a lot of fluff or a passing fad, I’d say, they don’t get it. To those of us who have used the techniques to help sellers make more money when selling their home, I’d say home staging is the real deal. After all, 50% of what I do for my sellers happens before their house ever comes on the market.
If you are thinking of selling your home and want to learn how you can sell your home faster and keep more of your own money, call me at (913) 515-3250. Home staging is the real deal to me. It’s what I do to make sure your house doesn’t linger on the market and what I’m good at.
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