Overland Park Home Staging

Home Staging: It’s Emotional

Home staging is the emotional component of selling your home. Until your buyers get emotionally involved with your house, they won’t buy it.

How can you get buyers emotionally invested in your home?

Home staging is designed to allow buyers see and feel themselves living in your home. The right home staging will draw buyers into your home. That’s why it’s so important to follow my 3 step “Now to WOW!” home staging process to lure them in:

  1. Declutter – you must remove the clutter from your house. I know that’s a hard one but you are preventing your own sale from happening. Just yesterday my buyers said to me, “there’s no way they could be out of here in 30 days.” We eliminated that one from our list of possibilities.
  2. Depersonalize – be sure to remove all of those family photos, collections of beanie babies, etc. Buyers cannot and will not visualize their own family photos and collections in your house if yours are still there. They only see it as your house, they don’t visualize themselves living there.
  3. Rearrange – this is the big one. You’ve got to rearrange your furniture to evoke an emotional feeling from the home buyers. This week I had an agent tell me that her buyers are trying to make a decision between one of my houses for sale and one other. She said they sat in the living room to see how they felt in the house. (It’s a good thing I moved furniture into that vacant house).

When I know buyers are showing signs of loving a house, I will be the first to sit down in my favorite room. Inevitably the buyers will join me. That’s when they start getting comfortable and feeling themselves emotionally living in the house. The right furniture in the right places helps draw them in and feel right at home. Too much furniture in the wrong places will create a feeling of claustrophobia. I will be the first to run out the door.

Set yourself up for success when selling your home by helping your home buyers get emotional about your home. They have no memories there. It’s your job to become unemotionally attached in order for your buyers to become emotionally attached. Once you master that concept, you will be on your way to selling your home faster and for the most money possible. That’s also where a great home stager will be worth her weight in gold and will turn your lived in home into a model home masterpiece.

If you are considering selling your home, call me direct at (913) 515-3250 or get started here.

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