Pricing Your Home to Sell

The real estate market may be changing but if you’re not pricing your home to sell, you could be in for a huge surprise. There are still lots of buyers who are ready, willing, and able to buy your home for top dollar. But that doesn’t mean you can overprice your home and expect them to come running.

Today’s home buyers are savvy. They have done their research. They have spent hours looking at homes in person and online. After all, there are so many places to check out…Zillow, Trulia, Realtor.com, etc. And they always think one website will have a house and different information than another.

Home buyers that I work with typically know way more about a house I am going to show them than I know about it. They have looked at it online from every possible angle, taken every tour, and know its history. In addition, they know when you bought it, how much you paid for it and they are comparing it to others they’ve seen. They have probably driven by and will rule it out if it’s new to the market and they think it’s overpriced.

You see, it’s about them – your buyers and the experience they will have buying your home. By overpricing your home, it will make them leery. Buyers already think they are overpaying for a home. And then when you inflate the price, they will not trust you or the transaction. Nothing I do or say will change their minds. But price your home right and stage it so they fall in love, they will line up to bid the price up because it’s what they want to do.

Pricing your home to sell

Pricing your home to sell starts with being realistic, looking at the comparable homes that have sold, and trusting your agent. Unfortunately, there are lots of agents who will tell you what you want to hear. Believe me, in over 35 years of selling real estate, many agents are still using the same tired old tactics to get another listing. Overprice it, tell the sellers what they want to hear, and beat them up to lower their price later. That’s the 3P Marketing Plan of the ’90s:

• Put the sign in the yard
• Put it in MLS and
• Pray

What else can you do when you’ve overpriced a home?

The only 3 reasons a house sells are:

1. The right price
2. The right staging and
3. The right Realtor

Which comes first? Any house will sell if it is priced right. The agents who are good at pricing a home to sell are ahead of the rest. But unfortunately, they are few and far between.

The right home staging is important but even I will admit, some attempt at home staging is better than no staging at all. The difference is homes that are styled and staged to look drop-dead gorgeous get you more money – that’s all. It’s your money you’re either making or losing.

But making it all happen is having the right Realtor who can help you understand how real estate works. Selling your home is simple, but it’s not easy. The Realtor you choose will determine the results you get. Make sure the process starts with pricing your home to sell. After all, it’s your money. And the faster your house sells, the more money you will get!

If you’re thinking of selling a home in or around Overland Park and want to know what I do to help you sell faster and for thousands over the asking price, text or call me at (913) 515-3250 or contact me here.

Check out today’s new listings either below or in the sidebar. Call or text me at (913) 515-3250 to see inside one of these homes. I AM NEVER TOO BUSY to show you a house. Real estate is my main hustle after 35 years! Everything else I do is bells and whistles to enhance your experience!

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(all data current as of 9/21/2023)

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