Overland Park Home Sellers

sell the sizzle

Selling Your Home? You’ve Got to Sell the Sizzle

If you’re selling your home, you’ve probably heard that you should sell the sizzle, not the steak. You’ve got to sell the benefits, not the features. Or sell people what they want, not what they need.

As a home seller, you’ve got to put on your buyer’s hat and ask yourself:

  • Who are your buyers?
  • What do they want in the home they are going to buy?
  • What do you need to do to give them what they want?

Home buyers will make a decision about your home within about 2 seconds when they see it online. They look at the photos, read the description and they either want to see your home for sale or they’ll move on.

How to sell the sizzle

If your home doesn’t look good in the photos or has an rambling, boring description of what your home offers, buyers will not get excited about buying it. Home buyers are looking for an experience – not facts. They make offers on houses emotionally and justify their decisions later. To get buyers emotionally involved, you’ve got to sell the sizzle and the benefits of living in your home. That starts with the home staging.

You’ve heard me say, the way you live in your home and the way you sell your house are two different ways. Smart Realtors help their home sellers understand how to sell the sizzle. It all starts with the home staging and a professional photo shoot so you end up with multiple offers for way over asking price.

Remember, when selling your house, it’s not about you anymore. It’s all about your buyers and what’s in it for them! When you give the buyers what they want and show them the experience of living in your home, they will buy your home faster and will pay you more money for it every time. That’s how to sell the sizzle!

Bottom line

If you’re thinking of selling your home and want me to find the sizzle, call me direct at (913) 515-3250. As a Home Staging Stylist as well as a Realtor, let’s see how I can help you sell the sizzle so you end up with extra money.

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